Jim Stengel Grow Book Pdf
Today, the $8 billion Louis Vuitton brand still embodies the ideal of journey and exploration, writes Jim Stengel, author of the book Grow: How Ideals Power Growth and Profit at the World's Greatest Companies. According to Stengel, any great brand will represent an ideal that defines the values and priorities of the company. Jul 11, 2016 1. GROW: ACTIONABLE BOOK SUMMARY BY OMAR M. KHATEEB HOW IDEALS POWER GROWTH AND PROFIT AT THE WORLD'S GREATEST COMPANIES 2. ABOUT THE AUTHOR Jim is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Stengel capably conveys the merits of corporate idealism, but the message becomes messy with the frequent repetition of core principles and continuous mentions of his executive position at Proctor & Gamble. Business professionals not flummoxed by the book’s infomercial aftertaste will find the marketing pep-talk galvanizing. With 25-year of experience at P&G (including seven years as the Global Marketing Officer), Board Director at Motorola and Aol, founder and CEO of his own company, and advisor to over 90 clients, Jim has the experience, empathy and communications skills to captivate and inspire audiences across the globe. Source: Milward Brown Optimor. Thus if a company wants to grow, then one of its fastest ways of doing this is to build the brand. Data gathered over a ten year period from more than 50,000 brands (via Millward Brand ‘Brand Z’ data base) has shown that organisations/brands that have a central higher ideal of improving people’s lives outperform the market.
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- GROW: ACTIONABLE BOOK SUMMARY BY OMAR M. KHATEEB HOW IDEALS POWER GROWTH AND PROFIT AT THE WORLD'S GREATEST COMPANIES 2. ABOUT THE AUTHOR Jim is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people.
- Jan 04, 2013 Grow: How Ideals Power Growth and Profit at the World's Greatest Companies Hardcover – Deckle Edge, December 27, 2011. By Jim Stengel (Author) › Visit Amazon's Jim Stengel Page. Find all the books, read about the author, and more. See search results for this.
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Ten years of research uncover the secret source of growth and profit ..
Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 b..more
Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 b..more
Published December 27th 2011 by Crown Business (first published January 1st 2011)
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Southworth Syllabus 98 books — 3 voters
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Aug 24, 2019Sivananthi T rated it really liked it · review of another edition
A quick reading of how the most powerful and influential companies combine ideals and business profitability. Moving.
A very good collection of real-life examples of companies that had to take a good look into their history and foundations to find their true ideological reason for existence - and how that, as a result, has unlocked their true potential. Turns out that just as it's hard to live your life without determining the general reason of why you wake up every morning, same way the corporations struggle to make profit when the only explicable reason of their existence is to [make X product to] make profit..more
Jun 27, 2018Mahesh Sheshadri rated it it was amazing · review of another edition
A Must Read for every Entrepreneur + CEO!..
Most Business Leaders begin their journey founding their Organizations with a Great Intent.. To make a difference or Add Value!.. However with the Short term goals of cash flow and trivial competition tend to dilute the original intent, thereby leading to the dilution of the original intent - The DNA and the Brand!
This book can realign you to your intent. and your BRAND!
Most Business Leaders begin their journey founding their Organizations with a Great Intent.. To make a difference or Add Value!.. However with the Short term goals of cash flow and trivial competition tend to dilute the original intent, thereby leading to the dilution of the original intent - The DNA and the Brand!
This book can realign you to your intent. and your BRAND!
Feb 22, 2017Alberto Lopez rated it really liked it
Very interesting book. It starts with appealing branding concepts and follows with several interesting business anecdotes. I wish the book would have gone a little deeper into data but will assume that the author will follow it with further research now that he has left business to join the academic world.
May 15, 2017Carmen rated it it was ok · review of another edition
Jim Stengel Grow Book Pdf Cover
It's not really a memoir, but there was a lot of ego involved in this book and much of Stengel's career is charted here. The examples were interesting, but the execution was a little dry, if that makes sense.
Dec 28, 2017Francisco Lima rated it really liked it
The book reflects on how human values should always be at the core of any successful enterprise, providing interesting examples.
Great read on how the top brands approach marketing. Very helpful guide!
Pursue a higher purpose; he provides a diagram where to plan, 5 purposes to chose from, and examples on how they work.
How data centric big companies lose their directions and how a machinery and financials become inefective without ideals.
If you've read anything about starting a business, you've see the terms 'mission statement' and 'vision statement'. And if you've run a business, you know that no matter how much effort goes into crafting a mission and vision, both are easily forgotten when the real work begins. Jim Stengel's Grow teaches about using ideals instead. The ideals statement is the driving force behind the brand and can serve as a litmus test for all decisions from customer service to marketing.
A company driven by an..more
A company driven by an..more
Nov 07, 2013Carla rated it really liked it
I read this book as audio book in the car on my way to work. This works fine, except that I won't recall all details of the book. Jim Stengel found in his years at Proctor and Gamble as marketing director how important brand is and in particular what he calls 'ideal brand'. He gives a lot of insight in how he used that (or better: how he got a better understanding of this concept) during his career with different P&G companies. I found this learning part most interesting. Someone may see it..more
Jul 08, 2012Della S.white rated it really liked it
If you can work past some of the 'chest thumping' that Stengel does, there are some interesting ideas in this book that are worth considering. This e-book was sent to me from a friend, whose a part of a speaker's bureau to promote Stengel as a speaker, hence the self-promotion.
But, to my surprise,Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can..more
But, to my surprise,Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can..more
Apr 14, 2015Daniel Dent rated it liked it
There are a few interesting business stories in here mostly originating from authors experiences at P&G (Pampers, JIF Peanut Butter, various Czech P&G examples). The stories mostly come from a product marketing/branding perspective with sprinkle of management and customer relations (b2b and consumer). The underlying message is to find the 'brand ideal' to inspire employees and customers. It's a old idea I've heard packaged in many forms (finding 'noble purpose' is synonym from Lisa McLeo..more
Jul 08, 2012Roger Haskins rated it really liked it
It was a good book in terms of the general power of branding, but was misplaced in the cause and effect of that role in growth. Branding is huge in creating a successful business and when done by the best, the rewards of that effort are obvious. The problem I have here is that in terms of an economic indicator, this would be a lagging indicator. The power of a brand is an aftereffect of all the time, money, energy establishing that brand. So I would suggest the work spent cultivating the reliabl..more
Apr 13, 2012Brandon Isaacson rated it really liked it
I really enjoyed this, a worthwhile read. The content is excellent and I completely agree with his ideas. His impressive experience and thorough research substantiate the ideas well, he convinced me!
The style was frustrating at times. To broaden that point, the audience is very small and I'm not in it. It felt like Stengel was writing to fellow titans of industry, which is why to some Goodreads reviewers he came off as arrogant (understandably). I didn't mind that, but some will. Also, it's defi..more
The style was frustrating at times. To broaden that point, the audience is very small and I'm not in it. It felt like Stengel was writing to fellow titans of industry, which is why to some Goodreads reviewers he came off as arrogant (understandably). I didn't mind that, but some will. Also, it's defi..more
Dec 08, 2011Andrew rated it really liked it
If you can work past some of the 'chest thumping' that Stengel does, there are some interesting ideas in this book that are worth considering. The book was sent to me from a speaker's bureau to promote Stengel as a speak, hence the self-promotion.
But Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can be the basis for the model and marketing. He qu..more
Nov 04, 2016Kym Hamer rated it really liked it · review of another editionBut Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can be the basis for the model and marketing. He qu..more
Shelves: bookshelved, reading-challenges-book-clubs, business-educational
I was recommended to read this by a recruiter friend of mine after we'd been talking about types of companies that would be great to work for. Stengel takes his years of marketing experience and suggests an ethos for corporate success, namely that ideals are at the heart of sustained growth. He uses lots of interesting examples to demonstrate 5 core ideals and the key elements that must be in place to bring those - and ongoing profitable growth - to the fore. Unusually for me with a business boo..more
This book is a fantastic thought provoker and helps you really think about how you want to craft a business or product that actually means something. I am fully with Jim on his thoughts about business going forward. People are already selecting and will select products and services that go beyond just the product and the price. He talks about how people are looking to connect with a business at an emotional level.
I think anyone that is trying to craft a vision for where they want to take a busi..more
I think anyone that is trying to craft a vision for where they want to take a busi..more
A very intriguing book with some very interesting and thought provocative research/theories on why certain brands outperform the majority.
I did find the book sometimes monotonous and slow.
Jim Stengel was CMO at Procter and Gamble (P&G) and whilst he interacted with the best brands in the world, he was so fascinated as to why certain brands leap ahead of others. Jim actually left P&G and joined force with a group (Millward Brown) who specialises in rating the worlds best brands.
The book..more
I did find the book sometimes monotonous and slow.
Jim Stengel was CMO at Procter and Gamble (P&G) and whilst he interacted with the best brands in the world, he was so fascinated as to why certain brands leap ahead of others. Jim actually left P&G and joined force with a group (Millward Brown) who specialises in rating the worlds best brands.
The book..more
Jul 27, 2016Monica Villa rated it liked it
I didn't finish listening to this on audio because my loan ran out and I'm just not pulled in enough to check it out again. I love the message about choosing an ideal for your business to run from, but I wasn't even halfway through and it was already like beating a dead horse..there were repeated promises about sharing techniques, etc, but at that point I already didn't feel like I had taken enough away from it.
Jan 18, 2016Theodore Kinni rated it really liked it
Stengel, former CMO of P&G, spearheaded an eye-opening 10-year growth study of 50,000 companies which reveals that those with a 'brand ideal' that is focused on improving its customers' lives in one or more of five ways outperformed the S&P 500 by 393%. His book, which will be out in December, details why and how.
An incredibly effective way to identify and realize your brand in a way that authentically engages your clients/customers; much more effective than branding around inanimate objects - i.e., 'We're like a Volvo..'
Apr 21, 2016Tina rated it it was ok
Some of the stories about companies and the way they hope to be seen by consumers were interesting. Here's a tip from the book. After meetings, ask yourself, “What did we learn? What could we do better? Are we excited about the outcome?”
thought this might be another collins book, but was pleasantly surprised by the depth of insight and transferable learnings. a gem that i'll surely return to study more thoroughly. must read for any brand marketer.
May 11, 2015M rated it really liked it
There are business books you skim, others you read, and others you read and keep as a reference. This book is the latter. A consummate handbook for building and maintaining brand strategy and reputation.
Nov 05, 2012Jon Kinning rated it did not like it
Author is quite proud of himself. I couldn't make it through this book or past him promoting himself and how smart he is. I punted after 100 pages and I rarely punt.
It's really an easy reading book and talks about how we need to do good central to what we do for our consumers and customers and make money out of it. Loved it.
Aug 08, 2015BLACK CAT rated it it was ok
Brand equity plus career achievements and challenges of the author.
His resume is not as interesting as the business lessons.
Jim Stangle
Mar 02, 2012Christina rated it really liked it
I really enjoyed this book - it's changed the way that I look at companies and their purpose in today's economy.
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“Remain stuck inside your current business model, and your business’s days are numbered. Make a brand ideal your North Star, and the sky’s the limit.” — 0 likes